This can happen to consumers in as many as one-third of all shopping trips, according to IHL’s founder and president, Greg Buzek. People tend to visit stores because they need the product right away or they want to try something out, so when a retailer is out of stock, the Prime customer feels that the retailer has wasted their time, the report suggests. In this situation, Prime members are 52% more likely to immediately take out their phones and buy the item on Amazon, or elsewhere online. When finding out a product is out of stock, Prime members...
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